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About Automate-X

Founded by automation experts, we’re driven by a shared mission to advance intelligent industry. Together with our partners, we’re shaping a future where automation unlocks new levels of performance, safety, and efficiency across every sector.

Our Mission


Our dynamic team of engineers, driven by a shared passion for warehouse automation, is revolutionising intralogistics across Australia and New Zealand.

Specialising in implementing innovative automation solutions that transform conventional warehouses into smart, agile, and highly efficient operations.

Our vision is to drive industrial automation to new heights in AUS and NZ, positioning ourselves at the forefront of transformation.

Driven by a shared passion for advancing industrial automation in Australia and New Zealand, Automate-X has been delivering innovative solutions for over five years.

Founded by Ben and Marcel, the company was built on a vision of creating a dynamic, adaptable, and highly skilled automation team. Their mission is to elevate industrial automation across Australasia.

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Living our Values

As system integrators shaping the future of Automation, we hold ourselves to the same standards of innovation, precision, and excellence that we bring to every solution we deliver.

Precision

Customer focus

Innovation

Excellence-Driven

Our partners

Through strategic partnerships with leading global technology providers, we are advancing the capabilities of modern warehouse automation.


Our engineering team work closely with global technology partners to implement robust, data-centric automation solutions that optimise performance, enhance system reliability, and streamline operations.

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Our team
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Marcel van Niekerk

Director - Sales, B.Eng Mechatronics, CMSE®

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Ben Haughey

Director - Director - Operations, PMP, M.Eng

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Jordan McFall

Business Development Manager, RME, CMSE®

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Cameron Farrar

Auckland Regional Manager, B.Eng

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Paul Phillips

Solutions Lead

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Shanima Silva

Digital Solutions Manager, PhD (Electronics), MSc, BEng(Hons), MIEEE, MIET

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Mark Pringle

Automation Solutions Engineer

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David de Graaf

Automation Engineer, B.Eng (Hons)

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Karl Brook

Principal Automation Engineer, B.Eng (Hons)

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Arthur Clarke

Automation Service and Commissioning Engineer, CMSE®

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Aaron Marais

Automation Service and Commissioning Engineer

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Anabelle Cuenca

Design Coordinator (PMO)

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Luke Clarke

Senior Systems Engineer

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Daryl du Preez

Automation Engineer

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Marco Ferraro

Senior Automation Engineer

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Prasad De Silva

Automation Commissioning and Service Engineer

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Wade Duthie

Project Engineer

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Adam Snee

Intralogistics Sales Professional (VIC)

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Abdul Barakzai

Automation Engineer

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Ryan O'Byrne

Automation Engineer

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Sonali Oza

Internal Solutions Sales Engineer

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Lyndsay Rowe

Automation Engineer

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Lawerance Prakash

Finance Manager

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Sarita Withers

Project Manager

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Kayla Brall

Marketing and Content Specialist

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Alex Giannetta

Intralogistics Sales Professional

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John Goggin

Solutions Engineer Intralogistics

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Olivia Robinson

Automation Commissioning and Service Engineer

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Mike Bei

Project Manager (PMO)

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Jiaojiao Li

Solutions Engineer (Intralogistics)

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Ardy Te Aotonga

Service and Commissioning Engineer

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Steve Jones

Senior Full Stack Software Developer

What our clients say

Testimonials

Industries we serve