A Sharper Focus: Automate-X and Control-X
Share on
Automation is a broad field, and the challenges inside a warehouse can be very different from those on a production floor.
As our capabilities have continued to grow, so has the need for a clearer focus.
We have officially separated our operations into two distinct businesses: Automate-X and Control-X. Each business now has a dedicated area of expertise, allowing us to provide greater clarity for customers and concentrate on the automation challenges we are best equipped to solve.
Automate-X: Focused on Warehouse Automation
Automate-X is now focused on warehouse and intralogistics automation.
Our work centres on helping warehouses, distribution centres and logistics operations improve how goods are stored, moved, picked and processed.
From goods-to-person picking and high-density automated storage to autonomous material movement and integrated warehouse systems, our goal is to make warehouse operations smarter, safer and more efficient.
This dedicated focus allows Automate-X to concentrate on the specific challenges faced by modern logistics operations, including:
- Improving warehouse throughput
- Increasing storage capacity and space utilisation
- Reducing unnecessary manual travel and material handling
- Improving picking efficiency and accuracy
- Building scalable automation systems that can grow alongside the operation
- Connecting robotics, equipment and software into practical intralogistics solutions
Businesses looking to automate their warehouse or distribution operation can explore our full range of warehouse automation solutions.
Control-X: Focused on Production and Manufacturing Automation
While Automate-X focuses on the movement and handling of goods throughout the warehouse, Control-X is dedicated to production and manufacturing automation.
Control-X engineers automation solutions designed to address quality, safety and efficiency challenges within New Zealand production and manufacturing operations.
Its capabilities include:
- Robotic Systems
- Industrial Controls
- AI Solutions
- SCADA & MES
- Safety Engineering
This gives Control-X a clear focus on the systems that operate within production environments — from robotics and machine control to production visibility, intelligent systems and engineering solutions.
Businesses looking for automation within a manufacturing or production environment can learn more directly at Control-X.
Why the Separation?
Warehouse automation and manufacturing automation share many technologies, but they solve different operational challenges.
A warehouse may need to optimise storage density, order fulfilment, picking, internal transport and product flow.
A manufacturing operation may instead need to automate a production process, integrate machinery, improve quality control, manage industrial systems or improve the safety and visibility of its operation.
Creating two focused businesses gives each company the ability to concentrate on these distinct requirements.
For Automate-X, that means developing and integrating automation specifically for warehouses, distribution centres and intralogistics operations.
For Control-X, it means applying automation engineering to production and manufacturing environments.
The result is a clearer direction for both businesses — and a clearer path for customers looking for the right automation expertise.
Two Businesses, Two Clear Areas of Focus
The separation represents a natural step forward.
Automate-X will continue developing its expertise in warehouse and intralogistics automation, helping businesses transform how products move through storage, picking and fulfilment operations.
Control-X will focus on production and manufacturing automation, helping New Zealand operations address challenges in quality, safety and efficiency through robotics, controls, AI, SCADA & MES and safety engineering.
Two separate businesses, each focused on what it does best.
If your challenge is within your warehouse, distribution centre or intralogistics operation, explore Automate-X's warehouse automation solutions or get in touch with our team to discuss your operation.
For production and manufacturing automation, visit Control-X to explore its dedicated industrial automation capabilities.