Global Warehouse Automation: Why Our Partner Geek+ Leads the World in AMR Technology
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At Automate-X, we pride ourselves on partnering with the absolute best in the business. Our mission has always been to bring world-class industrial automation to the shores of New Zealand and Australia, transforming how local businesses operate.
That is why we are thrilled to share the latest news from our key technology partner, Geek+.
For the seventh consecutive year, Geek+ has retained the No.1 global market share for Autonomous Mobile Robots (AMRs), according to the 2025 Mobile Robots Market Report by Interact Analysis. This isn't just a win for them; it is a validation of the technology we deploy every day in warehouses from Auckland to Sydney.
As system integrators, we don’t just buy equipment; we curate solutions. Seeing Geek+ continue to dominate the global stage reinforces what we tell our clients: when you choose Automate-X, you are choosing a solution backed by the world’s most trusted and adopted mobile robotics technology.
A Legacy of Leadership
Maintaining the top spot for seven years in a rapidly evolving industry is no small feat. The warehouse automation sector is crowded, competitive, and constantly shifting. Yet, Geek+ has consistently stayed ahead of the curve.
According to the report, Geek+ has not only held its ground but expanded its influence. They currently command a massive 23% share of the global order fulfilment market. To put that dominance into perspective, that figure nearly matches the combined total market share of their second and third-place competitors.
This sustained leadership is built on trust and performance. As Yong Zheng, CEO of Geek+, noted, "This achievement reflects the trust our customers place in us and the strength of our technology."
For us at Automate-X, this trust is tangible. We see it in the reliability of the robots we install, the seamlessness of the software integration, and the immediate ROI our clients in NZ and AU experience. Whether it is a 3PL provider in Melbourne or a retail distribution centre in Christchurch, the reliability of Geek+ technology is the backbone of the efficiency gains we deliver.
The Global Surge in Warehouse Automation
The report from Interact Analysis paints a clear picture of where the industry is heading: up.
Logistics operators globally are accelerating the adoption of automation. The drivers are universal, but they are particularly acute here in Australasia:
- Chronic Labour Shortages: Finding reliable warehouse staff is harder than ever.
- Rising Operational Costs: From wages to real estate, the cost of doing business is climbing.
- The E-commerce Boom: Customers want faster delivery and perfect accuracy, putting immense pressure on legacy fulfillment models.
These pressures are driving a massive surge in demand for scalable, efficient fulfillment systems. Interact Analysis projects that the number of order-fulfilment deployment sites will more than triple, jumping from 5,500 in 2024 to 18,000 by 2030.
Ash Sharma, Managing Director at Interact Analysis, highlighted this momentum: “The global AMR market continues to experience rapid growth... Mobile robotics is becoming an increasingly important force shaping the future of automation worldwide.”
At Automate-X, we are seeing this trend play out in real-time. Local businesses are moving past the "exploration" phase and into "execution." They realize that automation is no longer a futuristic luxury—it is a survival necessity. And with Geek+, we are positioned to lead that transition.
Why Geek+ is the Choice for NZ and AU Businesses
While global statistics are impressive, what matters most to us is how this technology performs for our region. The 2025 Mobile Robots Market Report highlights several key strengths of Geek+ that align perfectly with the needs of the Australian and New Zealand markets.
1. Dominance in Shelf-to-Person Solutions
Geek+ holds a commanding 48.5% market share in shelf-to-person solutions.
This is the classic "Goods-to-Person" (GTP) technology that has revolutionized order picking. Instead of a human operator walking 15km a day through warehouse aisles to find products, the robot brings the shelf to the operator.
For our clients, this translates to:
- 300% improvement in picking efficiency.
- 99.99% picking accuracy.
- Massive reduction in operator fatigue and injury risk.
In markets like ours, where warehouse space is at a premium and labour rates are high, the efficiency of shelf-to-person AMRs provides an incredibly fast payback period.
2. Versatility Across Industries
The report notes Geek+’s strong customer trust across diverse sectors, including 3PL, apparel, retail, e-commerce, and grocery.
We have mirrored this versatility in our own projects. We know that a pharmaceutical distributor has different needs than a fashion retailer. The beauty of the Geek+ ecosystem—which we integrate—is its flexibility. From the P-Series for standard shelf moving to the RoboShuttle for high-density vertical storage, there is a robot for every specific pain point.
3. Regional Leadership in Asia-Pacific
Geek+ was ranked No. 1 in overall mobile robots (AMR + AGV) in the Asia-Pacific region (excluding China).
This is crucial. It means that the support network, the supply chain for spare parts, and the technical expertise are deeply rooted in our time zone. We aren't dealing with a distant vendor; we are working with the regional leader. This proximity ensures that Automate-X can provide our clients with rapid support and continuous system updates.
AMRs: The Future of Our Warehouses
The term "AMR" (Autonomous Mobile Robot) is often used interchangeably with "AGV" (Automated Guided Vehicle), but the distinction is vital. AGVs typically follow fixed paths (like magnetic tape or wires). AMRs, like the ones from Geek+, use LiDAR, SLAM navigation, and AI to understand their environment. They can navigate around obstacles, recalculate paths, and work safely alongside humans.
Interact Analysis expects AMRs to make up nearly half of all mobile robot deployments by 2030.
This shift away from rigid infrastructure (like conveyor belts or bolted-down cranes) toward flexible, mobile robotics is the core of Automate-X’s philosophy. We believe in building systems that can grow with you.
If your business scales up next year, you don't need to rebuild your warehouse. You simply call us, and we add more robots to the fleet. This "Scale-as-you-grow" model is only possible with the kind of advanced AMRs that Geek+ engineers.
What This Means for Your Business
If you are an Operations Manager, a Logistics Director, or a Business Owner in New Zealand or Australia, this news is a signal.
The world’s leading companies are standardizing on Geek+ technology to solve their fulfillment challenges. By partnering with Automate-X, you gain access to this same "Gold Standard" technology, but with the added benefit of local expertise.
We handle the entire lifecycle:
- Consultation & Design: We analyze your data to design the perfect workflow.
- Integration: We install the Geek+ robots and integrate them with your WMS/ERP.
- Support: We provide local, on-the-ground support to keep your system running 24/7.
The surge in global automation isn't coming; it's already here. With 18,000 deployment sites projected by 2030, the question is not if you will automate, but when—and with whom.
Partner with the Best
We are incredibly proud of our partner Geek+ for extending their leadership streak to seven years. It is a testament to their relentless innovation and customer focus—values that we share deeply here at Automate-X.
We are committed to helping Kiwi and Aussie businesses stay competitive on the global stage. By deploying the world’s best AMRs, we help you reduce costs, boost throughput, and future-proof your operations.
Ready to see what the world’s No.1 AMR technology can do for your warehouse?
Contact Automate-X today for a consultation. Let’s build the future of your logistics, together.
Key Takeaways from the Report:
- #1 Global Market Share: Geek+ retains top spot for AMRs for the 7th year running.
- 23% Market Share: In the global order fulfillment sector.
- 48.5% Dominance: In Shelf-to-Person (GTP) solutions.
- Future Growth: Deployment sites predicted to rise from 5,500 (2024) to 18,000 (2030).
- Regional Strength: #1 in APAC (excl. China) for mobile robots.
For more insights on industrial automation, visit our Knowledge Hub.